The saying: "politeness cost nothing and gains everything" just nails it, not just in real life but in the world of social media. Being polite has high return on investment and it is a skill that should be practiced in everyday life as well as when you are online. As we become more active online it is highly relevant to not forget about the value of being polite on a public forum.
While on Facebook or twitter you should not underestimate the importance of maintaining a respectable online identity. A thank you mention or a quick reply goes a long way - lets remember that today media never stands alone and a huge aspect of it is "social". People who are great at social media know how to translate real social etiquette while they are online. They are polite and they make it a priority to cater to their followers and offer them meaningful content. Being polite online can encourage viewers to appreciate you for your ideas and support them by "following" you, which like real life social influence is great.
Here is some proof for return-in- politeness investment: In the world of social media politeness proves to be effective when communicating on twitter. Dan Zarrella from Hubspot conducted an analysis of how certain words, phrases or characters increased click-through rates.
Acknowledging the original tweet by using the word 'via' also resulted to an increased CTR. This method of retweeting encourages users to click links, mainly because of your considerations to reference another user and adding credibility to the link.
Dan has other great insights into what motivates user in social media interactions- be sure to check out his work @ danzarrella.com
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