The blogger from Half Price Books did something very clever on their blog recently so they deserve all the click through and traffic to their site. I came across this pin on Pinterest the other day, and was linked to a blog page titled: '40 books you won't be able to put down' .
The post was made of a collage of famous book covers and was exceptionally inviting for me to pin away. Because Pinterest is all about sharing visual content, this blog post creates potential for Half Price Books to share 40 pins of popular books- resulting to link referrals as people forage to find a good read.
Typography speaks louder than words
Lesson learnt here is that creating blog titles with good typography can be a smart way to drive traffic to your website. Have you noticed how many motivational typography quotes have been circulating Pinterest? I sure am a sucker for them. Words are made more meaningful by creative typography, so blog titles and even your twitter thoughts can be played around with in Adobe Illustrator.
Have you heard of the term, “visual language”? The article, When Typography Speaks Louder than Words, explains how visual language is achieved when a designer can create typography that transcend a voice onto plain text. Certain design elements can influence how a person reads and interprets the text- maybe it can motivate them to engage in your message? Feel inspired by your brand and most importantly spread the word for you.
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